In addition to our incredible advertising, we have built an original programming platform that features some of the biggest stars in the world of football, MMA, music and beyond. “Everyone is rightfully more concerned than ever with what they are putting into their bodies and we are grateful to be able to offer them a clean alternative to traditional energy drinks. We have created a flywheel that builds community and converts consumers to lifelong customers by providing best-in-class original content and a genuinely delicious clean energy drink,” said John Timar, Kill Cliff CEO. In a year where many brands struggled, our success was amplified by moves we made prior to the pandemic. “We have flipped our entire business and marketing models. The latest CBD offering, Joe Rogan’s Flaming Joe, shattered all company sales records and is now the best-selling CBD beverage in the world. Timar’s leadership has catapulted Kill Cliff’s CBD beverage sales by 515 percent in 2020. In the retail marketplace, points of distribution also increased by 155 percent. Incredibly, subscriptions now make up nearly 45 percent of the company’s revenue. Ecommerce transactions were up 384 percent and brand loyalty skyrocketed with 50 percent of online consumers purchasing more than once. The company saw a 416 percent increase in new customer acquisitions online. Timar will lead the team to maximize the brand’s current momentum, accelerate ecommerce sales and retail distribution, as well as increase Kill Cliff’s digital footprint.Īcting as president, Timar led Kill Cliff to unprecedented growth in 2020. Timar also brought on six-time Emmy Award winner John Brenkus as CMO to revolutionize the way in which Kill Cliff reaches its audience. Under Timar’s leadership, Kill Cliff is celebrating its most successful year to date and has disrupted the market through product and marketing innovations including forging a powerful partnership with Joe Rogan. Visit KillCliff.Kill Cliff, America’s best-selling clean energy drink, promotes John Timar to Chief Executive Officer. Kill Cliff honors the dedication and sacrifice made by these warriors and their families by donating a portion of the proceeds through their Official Partnership with the Navy SEAL Foundation. Headquartered in Atlanta, the Kill Cliff team includes civilians and accomplished military veterans and is absolutely committed to serving and supporting the Navy SEAL community. And crush your cravings with all Kill Cliff Ignite flavors including Cherry Lime Grenade, Smashing Citrus, Legendary Lemon Berry, Fruit Punch Knockout and Tropicool Thunder.įounded and created by a Navy SEAL with the spirit of giving back to the community, Kill Cliff® makes the world’s best and first clean energy drink. I think they’ve created a masterpiece of pineapple and jalapeno deliciousness, and I hope you enjoy the out of it."įlaming Joe Ignite is now available to order at. Simply put, these guys nailed it.” Rogan also added, "People are understandably more concerned than ever with what they are putting into their bodies. And I couldn’t pass up the opportunity to create my own clean energy drink. “I’ve been a fan of Kill Cliff for a long time. Rogan, who hosts the world’s largest podcast and holds a massive social media following, personally developed the flavor alongside the Kill Cliff team. The brand’s newest clean energy drink is a spicy pineapple flavor loaded with 150mg of clean green tea caffeine, b-vitamins and electrolytes, but zero sugar or junk. It's a delicious spicy pineapple fusion with a kick.ĪTLANTA, (GLOBE NEWSWIRE) - Kill Cliff, the World’s best-selling and best-tasting clean energy drink, is taking the beverage industry by storm with their latest product launch: Joe Rogan’s Flaming Joe Ignite. It's a delicious spicy pineapple fusion with a kick.
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